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The types of campaigns on Insense 

Learn about the different types of campaigns available on Insense and what each one requires

Whether you're just starting your creator journey or already working with major brands, Insense offers a variety of campaign opportunities to match your goals and experience.

Campaigns on Insense generally fall into one of the following categories:

  • Product Seeding
  • UGC (No Posting Required)
  • Social Media Posting (Instagram, Facebook, or TikTok)
  • Creator Ads (Partnership Ads & Spark Ads)

Understanding the differences between these campaign types will help you apply to opportunities that best fit your content style and preferences.

Product Seeding Campaigns

Product Seeding campaigns allow creators to receive products from brands in exchange for authentic content, honest feedback, or organic social media promotion.

Unlike traditional paid collaborations, these campaigns focus on helping brands discover creators who genuinely enjoy their products and may be a good fit for future partnerships.

Participating in Product Seeding campaigns can help you:

  • Build relationships with brands;
  • Expand your portfolio with new content;
  • Receive product reviews on your profile;
  • Increase your visibility on Insense;
  • Unlock future paid collaboration opportunities.

One of the biggest advantages of Product Seeding campaigns is the creative freedom they offer. Brands are typically looking for authentic experiences and genuine reactions rather than highly scripted content.

You can easily identify these opportunities by looking for the "Product Seeding" label on the Explore or Invitations pages.

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UGC Campaigns (No Posting Required)

UGC (User-Generated Content) campaigns are designed for creators who enjoy creating content but don't want to post sponsored content on their own social media accounts.

In these campaigns, brands hire creators to produce videos or photos that the brand can use on its own channels, such as websites, organic social media, email marketing, or advertisements.

Once you've delivered the required content, no posting is required from your side.

These campaigns are a great option for creators who want to monetize their content creation skills regardless of their follower count.

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Social Media Posting Campaigns

Posting campaigns require creators to create content and publish it on their social media accounts.

Depending on the campaign, brands may request content to be posted on:

  • Instagram
  • TikTok
  • Facebook

If you're selected for one of these campaigns, you'll typically be responsible for:

  • Creating all required deliverables;
  • Publishing the content on the requested platform;
  • Sharing the live post link with the brand;
  • Providing performance metrics if requested.

Before applying, make sure you're comfortable posting sponsored content and that the campaign aligns with your audience and content style.

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Creator Ads Campaigns (Partnership Ads & Spark Ads)

Creator Ads campaigns allow brands to use your social media account and content for advertising purposes.

By participating in these campaigns, you'll grant the brand permission to run paid ads using your content and social media handle through:

  • Partnership Ads on Instagram and Facebook;
  • Spark Ads on TikTok.

These campaigns help brands amplify creator content through paid advertising while maintaining the authenticity of the creator's profile.

Because brands receive additional advertising rights, Creator Ads campaigns often offer higher compensation than standard content opportunities.

Before applying, make sure you're familiar with how Creator Ads work and understand the permissions you'll be granting to the brand.

Here’s how this type of campaign will look like in the App:

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