Brands are shifting how they discover influencers and creators, and product seeding campaigns are at the heart of this change. These campaigns help brands identify creators who genuinely love their products, paving the way for longer-term collaborations. For creators, this means a chance to connect with the right brands and build meaningful partnerships.
What Is Product Seeding?
Product seeding is a marketing strategy where brands send products to creators in exchange for honest reviews or organic promotion on social media. The goal is to increase brand awareness, create buzz for new product launches, and gather authentic feedback. Unlike traditional collaborations, there’s no obligation to follow strict briefs—your creativity takes the lead.
Why Join Product Seeding Campaigns?
Participating in product seeding campaigns allows you to:
- Communicate authentically with your audience through reviews, unboxings, or product showcases.
- Build your portfolio with high-quality, varied content that attracts more brand opportunities.
- Gain exposure as brands often share creator content on their own platforms.
- Establish genuine relationships with brands that align with your personal style and values.
- Receive reviews and boost your visibility on Insense.
These campaigns are a great starting point to grow your reputation on Insense while showcasing your ability to produce engaging content across diverse product categories.
How to Spot Them in the Insense App
Product seeding campaigns are labeled "Product Seeding" on the Explore or For You page. You’ll also find reminders in the campaign brief specifying its type, making it easy to identify and apply.
