Video creation 101: the ultimate Dos and Don’ts 

Creating amazing videos takes planning and attention to detail. Here’s a helpful list of Dos and Don’ts to guide you through the process and ensure your videos shine.

✅ Do

• Read the campaign brief and details thoroughly before recording.
• Double-check the video format and aspect ratio specified by the brand.
• Use natural light whenever possible for the best results.
• Opt for neutral or complementary backgrounds that enhance your topic.
• Grab attention in the first 2–3 seconds with strong hooks and use effective CTAs.
• Make your videos personal, relatable, and engaging for your audience.
• Aim to entertain, inspire, and educate your viewers.
• Maintain good posture and use a strong, confident voice.
• Incorporate body language and emotions to connect with your audience.
• Practice until you feel and look confident on camera.
• Reach out to our team if you have any questions or need support.

❌ Don’t

• Apply to a campaign and create content without reviewing all the brief details.
• Ignore messages from brands or support teams.
• Be unprofessional when communicating with brands or support.
• Use filters in your videos—they can detract from authenticity.
• Record in noisy environments or under harsh lighting conditions.
• Place a strong light source behind you while filming.
• Read directly from a script—aim to sound natural and conversational.
• Speak in a monotone voice—use energy and enthusiasm!
• Use licensed music unless explicitly permitted by the brand.
• Submit videos with watermarks.
• Film when you're not in a positive or productive mindset.

Follow these tips, and you’ll be well on your way to creating videos that stand out and resonate with both your audience and brands! Don't forget to keep an eye on our Instagram and TikTok accounts for even more tips.