How to Structure the Content: Hooks, Body, CTAs, and B-Rolls

A clear structure makes your content easier to watch, edit, and perform better as ads. 

🪝 Hook – Capture Attention in the First 3 Seconds

• Start strong:  The first 3 seconds decide if people keep watching.
• Use a visual or emotional trigger and avoid long intros.
• Example: “Did you know you can sell your car in minutes without visiting a dealership?”

🧑‍🎨 Body – Show the Value

• Demonstrate how the product works or explain its benefit.
• Keep a fast pace, change shots, use close-ups, and add captions.
• Example: “Here’s how I did it with Cars24: quick inspection, instant payment.”

🎢 B-Rolls – Add Visual Flow

• Use B-Rolls to make your video dynamic (e.g., app screen, car driving, product use).
• Record separately and overlay during editing.
• Keep them relevant to your story; no generic clips.

📲 CTA – Tell Viewers What to Do Next

Always end with a clear call to action. Say it and show it with text on screen. Examples:

• “Check out the link in my bio.”
• “Download the app today.”
  

Here are some great examples of UGC content created on Insense:

🔗 Next Steps to Level Up Your Content:

• Hooks, CTAs, Scroll-stopping techniques
• How to use Storytelling in your videos 
• Video creation 101: the ultimate Dos and Don’ts