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How to structure your content: Hooks, Body, CTAs, and B-Rolls

Learn how to create engaging UGC by breaking your videos into four simple parts

A clear structure makes your content easier to watch, easier to edit, and more effective for brands to use in advertisements.

Most high-performing UGC videos follow the same basic framework:

  • Hook
  • Body
  • B-Roll
  • Call to Action (CTA)

Let's take a closer look at each section.

Hook

The hook is the first few seconds of your video and is often the most important part.

Its purpose is to capture attention immediately and encourage viewers to keep watching.

Strong hooks often:

  • Present a problem or pain point;
  • Share a surprising fact;
  • Ask a question;
  • Create curiosity.

Example:

"Did you know you can sell your car in minutes without visiting a dealership?"

Avoid lengthy introductions or spending too much time introducing yourself before getting to the main point.


Body

The body is where you explain, demonstrate, or review the product.

This section should focus on showing the value of the product and how it solves a problem or improves the user's experience.

To keep viewers engaged:

  • Maintain a fast pace;
  • Change camera angles when appropriate;
  • Include close-up shots of the product;
  • Add captions to reinforce key points.

Example:

"Here's how I did it with Cars24: quick inspection, instant payment, and no dealership visits."

 

B-Rolls

B-Roll is the additional footage that supports your main message and helps make your video more dynamic.

Examples of B-Roll include:

  • Product close-ups;
  • App screen recordings;
  • Product demonstrations;
  • Lifestyle shots using the product;
  • Before-and-after footage.

Record B-Roll separately and use it throughout your video to visually support what you're saying.

Make sure all B-Roll is relevant to the story you're telling and avoid using unrelated footage.

 

Call to Action (CTA)

The CTA is the final part of your video and tells viewers what to do next.

A strong CTA should be clear, direct, and easy to follow.

Examples include:

  • "Check out the link in my bio."
  • "Download the app today."
  • "Try it for yourself."
  • "Learn more on their website."

For best results, include the CTA both verbally and as on-screen text.

 

Best Practices

When creating UGC, try to think of your content as a story:

  1. Capture attention with a strong Hook.
  2. Demonstrate value in the Body.
  3. Support your message with relevant B-Roll.
  4. End with a clear CTA.

Following this structure will help you create content that is engaging, easy to understand, and effective for both organic content and paid advertising campaigns.

Here are some great examples of UGC content created on Insense:

 

Next Steps to Level Up Your Content: