Overview
To make your IG profile ready for Partnership Ads, you first must check if your profile:
- Is set to Business;
- Is eligible for branded content;
- Is eligible for monetization;
Check eligibility for "Branded Content"
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Go to Settings;
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Tap on Business;
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Tap on Branded content.
You should have a green status like here:
Check eligibility for "Monetization"
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Go to Settings;
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Tap on Business;
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Tap on Monetization status.
It should be like this:
If your profile matches all this, we can move on to the next steps.
How to Set up Partnership Ads on your Instagram.
To do this, you must:
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Give the Brand permission to run Branded Content Ads on your account;
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Add the Brand as a “Brand Partner” in every post you want to give them permission to boost.
Let’s take a close look at each point.
1 - Give permission to the Brand to run Partnership Ads from your account
When a brand sends a request to run paid ads from your account, you will receive a notification on your Instagram. This notification leads to the Brand Partner Ads Permission Center:
Along with the notification, you’ll also receive an automatic DM from the brand requesting the permission:
You can also find the request in the Permission Center, by clicking on your Settings on Instagram, then Business → Branded Content Ads → Brand Partners. There, you'll see the brand's request, and you'll be able to approve it.:
2 - Add the brand as a “Brand Partner” in your posts
When posting the content for a Partnership Ads Campaign, you must add the brand you’re working with, and that you previously gave Partnership Ads permission in your account, as a “Brand Partner” in your Instagram post.
To do this, before hitting “Share” when creating a new post, click on “Advanced settings” → Toggle “Add paid partnership label” → select “Add Brand Partner” → Find the brand and hit “Add” then “Next” → And toggle “Allow brand partner to boost”
Here's a quick tutorial for you:
You can also check out this article from Meta to learn more about it: https://www.facebook.com/business/help/1123581461537025?helpref=faq_content