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What is the timeframe for TikTok Spark Ads campaigns?

Learn how long Spark Ads campaigns can run and what happens when the authorization period expires

 

When participating in a TikTok Spark Ads campaign, you'll be asked to generate a Spark Ads authorization code that allows the brand to promote your content as an advertisement.

The duration of this authorization determines how long the brand can run ads using your post.

How Long Can a Spark Ads Campaign Run?

TikTok Spark Ads can be authorized for different lengths of time, including:

  • 7 days
  • 30 days
  • 60 days
  • Up to 365 days

The required duration will typically be specified in the Campaign Brief or communicated by the brand.

When generating your Spark Ads code, make sure the authorization period matches the timeframe requested by the brand.

How Does the Process Work?

Once the brand approves your content:

  1. Publish the content on TikTok.
  2. Generate a Spark Ads authorization code.
  3. Share the code with the brand through the Insense campaign chat.
  4. Once the code is submitted, the campaign can move forward and payment will be released according to the campaign terms.

What Happens When the Authorization Expires?

When the authorization period ends, TikTok automatically deactivates the Spark Ads code.

This means the brand will no longer be able to use that authorization to promote your content.

If the brand wishes to continue running the advertisement, they may ask you to generate a new authorization code with an extended duration.

Can the Duration Be Extended?

Yes. If both you and the brand agree, you can generate a new Spark Ads authorization code with a longer duration.

Extensions are commonly requested when:

  • The advertisement is performing well;
  • The brand wants to continue promoting the content;
  • The campaign budget has been increased;
  • The brand wants to continue testing the creative.

Any extension should be discussed directly with the brand through the campaign chat.

Before Generating Your Spark Ads Code

Always verify:

  • The requested authorization duration;
  • Any additional usage rights outlined in the Campaign Brief;
  • That your TikTok account is eligible for Spark Ads.

Following the requested timeframe helps ensure a smooth campaign experience for both creators and brands.