---
title: What are TikTok Spark Ads campaigns? 
description: Discover how TikTok Spark Ads work, how creators can earn passive income by allowing brands to boost their videos, and the benefits of increased reach and engagement.
---

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# What are TikTok Spark Ads campaigns?

## Amplify your content and earn more with TikTok Spark Ads

 

Spark Ads is a new TikTok advertising format that allows brands to boost a specific video posted by you.

You, as a creator, can let a brand boost a specific video which will be shown to thousands of people. This means that brands will either pay you to create and post a video or you’ll be provided a video to post, which they will boost.

**Benefits of Spark Ads:**

**1. Increased reach.** When a brand boosts a video from your feed, it targets an audience with similar interests. This means, your reach will be increased along with your following count. That’s why it’s crucial for you to select brands and products that really align with your content.

**2. Easy to connect.** In order to let a brand boost a specific video, you just need to access a code in your settings, give this code to the brand and Tadaaaa, you’re all set and ready to roll.

**3. Passive income.** When a brand has a ready-made video, you just need to publish it…pure passive income!

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