Negotiating the price in paid campaigns
Guidelines and tips for setting the right fee
Negotiating your fee is an important part of collaborations on Insense. It’s your opportunity to showcase your value while aligning with the brand’s expectations. Here’s how to approach pricing discussions effectively:
Things to Consider
When determining your price, evaluate the following factors:
- Deliverables: How many videos or photos are required, and what’s the creative complexity?
- Effort and Time: Estimate the time and resources needed to produce the content.
- Posting Requirements: Does the campaign include posting on your social media or just content creation?
Based on these considerations, set a competitive price that reflects the value you bring to the table.
Important: Stay Within the Budget!
You can negotiate your fee directly with the brand via the campaign chat and adjust your bid as needed. However, it’s crucial to respect the campaign’s stated budget—it represents the amount the brand is prepared to spend.
If you find the budget doesn’t align with your expectations, it’s better not to apply to the collaboration than to submit a proposal that exceeds the brand’s capacity.
How to Negotiate Successfully
- Communicate Your Value: Use your pitch to highlight why you’re worth your fee. Share details about your experience, unique skills, high-quality content, or your engaged audience to justify your rate.
- Understand the Brand’s Position: Brands often work within strict budgets and with multiple creators. If a brand counters with a lower offer, consider their constraints—it may not be an attempt to undervalue your work but a reflection of their financial limits.
- Flexibility Matters: You’re in control of your fee, but balance is key. Pricing yourself too high could result in losing opportunities, even if the brand admires your work.
Negotiating is a two-way street, and successful collaborations often stem from mutual respect and understanding. By being professional, transparent, and flexible, you can build a positive reputation and increase your chances of future opportunities.