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Who owns content produced for campaigns on Insense? And what can the brand do with it? 

Understanding ownership and usage rights of your content in Insense campaigns

When you upload a photo, video, or caption through Insense, you transfer the rights to use that content to Insense, as outlined in the user agreement.  Insense works with your authorship and your content can be used in official advertising on Instagram by Insense or the brand with which you collaborated.
 

By participating in campaigns, you ensure that your creative work reaches its intended audience while aligning with the agreed terms.