How to use Storytelling in your videos 

Knowing how to make things sound interesting is one of the most powerful tools to produce highly converting videos. And one of the best ways to do that, is to use some Storytelling in your script.

Storytelling is basically the ability to use relatable stories and well-thought words to make your video engaging for who is watching. Basically, your video must Inspire, Entertain or Educate the viewer, ideally, all 3 at the same time.

Here are some tips on how you can make this happen.

• Make the video personal, telling a personal story that the viewer can relate with;
  
  

• Present pain points, issues and problems that the viewer might be facing, and show that you feel the same. This will create a connection with your audience;
  
  

• Make the video entertaining to watch, because at the end of the day, it’s social media, so it’s all about entertainment. A well-thought joke or silly comment can make wonders to retain the audience;
  
  

• Whenever possible, educate your audience in something interesting for them, but always do this in a friendly and entertaining way;
  
  

• You can also play around with some suspense and mystery, but make sure to deliver enough at the end, so the audience don’t feel frustrated.

It all boils down to this simple idea: Make your video Personal, Relatable and Entertaining. If you can do it, this surely will increase the retention and conversion of your content.

Here are some great examples to inspire you:

Having a good script with some Storytelling techniques in it will surely help to make your video more engaging and retain people's attention. But along with this, you'll also need to develop a good on-camera presence, so you can sound and look good on-camera - this article shows you how.