Skip to content
English
Contact us
  • There are no suggestions because the search field is empty.

The Campaign Brief 

Where to find the information you need to produce content for a campaign.

When you click on a campaign, a new page will pop up, and that's where you will find the “Campaign Brief”. And that's where you'll find all information regarding the campaign, including its:

  • Budget

  • Shipment details;

  • Product description;

  • Brand;

  • Content to Create;

  • Type of Campaign;

  • Technical requirements.

Important! All the information on this page is part of the campaign brief. You MUST read it carefully, as everything you need to know to create the content can be found here.

Let’s break down each of these topics and how to navigate and understand the Brief.

 

Budget

This information can be found both in the Brief, under the campaign title, and also in the “Explore” and “Offers” page, and it’s basically the amount of money the brand is willing to spend per creator in this campaign.

 

 

Shipment details

Under the campaign title, and right next to the budget, you can find the kind of shipment the brand decided to use in this campaign. There are 3 different types:

  • Shipment not required - Which means there’s no shipment to be done. This is used in campaigns that are promoting an App or a digital product.

  • Product Shipment - For this case, once the brand hires you, they’ll have access to your mailing address information, and will send the product directly to you.

  • Reimbursement - For this campaign, the brand will ask you to buy the product, provide a proof-of-purchase, and they will reimburse the money into your account once the deal is finished. The reimbursement is guaranteed by Insense.

 

 

Product description

This is a description written by the brand about the product they are promoting in this campaign.

 

 

Brand

This is a button to check more about the brand that is promoting this campaign, and also their product.

 

 

Content to Create

This is where the brand tells you what they expect you to create, and where they are planning to post it, we call these, “Deliverables”. Depending on the campaign, you’ll find multiple deliverables here.

Clicking on one of the deliverables, you’ll have all the information that you MUST follow to create the content. Here you can find:

  • Guidelines for a script and talking points to be covered in the video;

  • Dos and Don'ts;

  • If you’re allowed to use music or not in the video;

  • All the technical requirements, including the video format/aspect ratio, and if the brand requires the Raw footage or not.

The best practice is to always share the raw footage, even if the Brand is not asking for it in the campaign

Please read this section very carefully, so you can be sure that you know what you should be creating, and that you follow exactly what the brand is asking.

 

 

Type of the campaign

This information will be shown at the bottom of the campaign page, and also at the “Explore” or “Offer” page. There are 3 different types of campaign:

Just content - No posting;

Just content + Posting required;

Content + Creator Licensing.

 

Please take a look at this article to understand what are the differences between them, and how each of them works:

Types of Campaigns on Insense

Once you’ve read all the brief, and you’re confident that you understood the campaign and can deliver the content, you can click on “Apply” to fill out your application.