What Is Modular Content?
Understand Why It Matters for Creative Testing
- Hook: captures attention in the first seconds
- Body: explains or shows the product
- CTA (Call to Action): tells the audience what to do next
- B-Roll: adds visual context or transitions
Each section can be edited, swapped, or reused by brands to create multiple ad variations from one filming session.
Why Brands Request Modular Content
Brands use modular content to run creative testing, testing different hooks, CTAs, or versions of the same video, helps find what performs best.
🌟 Benefits for brands:- Create multiple ad versions from one shoot.
- Identify which messages perform best.
- Save time and costs on reshoots.
🌟 Benefits for creators:
- More visibility since content is reused in ads.
- Stronger relationships with brands.
- Opportunity for additional income with modular variations.
Modular content means flexibility, performance, and scalability. It helps brands test faster and perform better — while increasing your chances of being rehired for new campaigns.
🎬 Example of Modular Editing
- Concept 1: Hook_1 + Body_1 + CTA_1
- Concept 2: Hook_2 + Body_1 + CTA_2
- Concept 3: Hook_3 + Body_2 + CTA_1
💡 Want to dive deeper? Check out these helpful guides:
-
How to Structure Modular Content: Hooks, CTAs & B-Roll – Learn how to capture the essential parts that make your videos high-performing.
-
How to Organize and Submit Modular Content – Step-by-step tips on organizing your clips.