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Fully edited vs Raw footage

Understand how to deliver edited and raw footage

When working with brands, the brief will specify whether they need raw footage, fully edited videos, or both. Checking this upfront helps you plan your shoot and avoid extra work later.

🎞️ Raw Footage

Raw footage is the unedited video straight from your camera or phone. It hasn’t been cut, color-corrected, or polished. Raw clips include:

  • Different angles, takes, and b-roll shots

  • Hooks, CTAs, or spontaneous moments

  • Natural lighting and original audio

 

🎨 Edited Footage

Fully edited videos are polished and ready to post. They usually include:

  • Clean cuts and smooth transitions

  • Proper lighting and framing

  • Captions, text overlays, and subtitles.

 

Why Providing Both Can Be Valuable

Even if the brand asks for only one type, providing both (if possible) can help:

  1. More Options for the Brand: Extra b-roll or hooks can be used to create multiple versions, giving your content a bigger impact.

  2. Show Professionalism: Offering both types demonstrates you understand the creative process and can deliver exactly what brands need.

Understanding the difference between raw and fully edited footage helps you plan better, provide higher-quality content, and build stronger relationships with brands. The more prepared you are, the more your work stands out.

 

💡 Want to dive deeper? Check out these helpful guides: