UGC Structure Essentials 

UGC (User Generated Content) has become a fairly known concept among Content Creators and Influencers. It’s a video or content generated by the end user of a product or service, having an “authentic-feeling” attached into it naturally, as the brand or company that provides the service or product is not the one talking about it.

A UGC video is mainly composed of 3 things:

1. A “Hook” within the first 2–3 seconds;

2. A “UVP” - Unique value proposition, where you convince the audience that what you’re saying/showing is important and could help/benefit them.

3. A “CTA” (Call to Action) at the end, where you ask the audience to take some form of action.

For a more detailed description of Hooks and CTAs, check out this article.

Here are some great examples of UGC content created on Insense:

And here’s a more detailed video about UGC:

Remember that, even if your content is for posting, it will be later repurposed by the brand for other placements, as it is, or it could be used in mash-ups with other UGC videos.

To make it easier for brands, always share raw files in addition to ready to use videos and keep in mind technical quality basics.