--- title: "A-Roll vs B-Roll: what creators need to know" description: Discover how to craft personal, relatable, and entertaining stories in your videos using storytelling techniques that boost engagement and audience retention. --- [Skip to content](https://help-creators.insense.pro/4534-0-0-0-0-0-0#main-content) English Show submenu for translations ![INSENSE_LOGO-3](https://help-creators.insense.pro/hubfs/INSENSE_LOGO-3.svg) Open main navigation Close main navigation - English Show submenu for translations - Contact us Contact us How can we help you? - There are no suggestions because the search field is empty. 1. [Creators Knowledge Base](https://help-creators.insense.pro/?hsLang=en) 2. [Understanding Modular UGC Campaigns](https://help-creators.insense.pro/understanding-modular-ugc-campaigns?hsLang=en) # A-Roll vs B-Roll: what creators need to know ## Learn the difference between A-Roll and B-Roll and why brands often request both Understanding the difference between A-Roll and B-Roll is an important skill for any UGC creator. Together, these two types of footage help brands create engaging content and give editors more flexibility when producing ads. ### What Is A-Roll? A-Roll is the main footage of your video. It's the primary content that delivers the message and tells the story. A-Roll typically includes: - Product reviews; - Tutorials and demonstrations; - Testimonials; - Your honest opinion about a product; - On-camera speaking and reactions. Think of A-Roll as the foundation of your content. It's where you connect directly with the audience and explain the value of the product or service. ### What Is B-Roll? B-Roll is supporting footage that complements the A-Roll. It provides additional visuals that help illustrate what you're talking about and makes the content more engaging to watch. Examples of B-Roll include: - Product close-ups; - Unboxing footage; - Packaging shots; - Screen recordings; - Lifestyle footage using the product; - Before-and-after shots; - Additional angles and detail shots. B-Roll is often layered over A-Roll during editing to create visual variety and maintain viewer attention. ### Why Do Brands Request Both? Brands use A-Roll and B-Roll for different purposes. A-Roll helps deliver the message clearly and authentically through your personality, voice, and experience. B-Roll provides additional visual assets that brands can use to: - Improve the final edit; - Create multiple content variations; - Test different advertising concepts; - Repurpose content across different channels. In many cases, a brand can create several different ads from a single content shoot simply by combining different A-Roll and B-Roll clips. ### Best Practices When creating content for brands: - Record clear and engaging A-Roll footage; - Capture more B-Roll than you think you'll need; - Film B-Roll from multiple angles; - Include close-up shots of the product whenever possible; - Make sure all footage is well-lit and easy to understand. Providing both strong A-Roll and B-Roll footage gives brands more creative flexibility and can increase your chances of being hired again for future campaigns. ### Check out these guides next: - **[How to Structure the Content: Hooks, Body, CTAs, and B-Rolls](https://help-creators.insense.pro/4534-0-0-0-0?hsLang=en)** - **[Fully edited vs Raw footage](https://help-creators.insense.pro/4534-0-0-0-0-0?hsLang=en)** - **[How to Organize and Submit Modular Content Files](https://help-creators.insense.pro/4534-0-0?hsLang=en)** - [Frequently Asked Questions](https://help-creators.insense.pro/frequently-asked-questions?hsLang=en) - [Getting Started](https://help-creators.insense.pro/getting-started?hsLang=en) - [Applying for Collabs](https://help-creators.insense.pro/applying-for-collabs?hsLang=en) - [Getting Hired](https://help-creators.insense.pro/getting-hired?hsLang=en) - [Understanding Modular UGC Campaigns](https://help-creators.insense.pro/understanding-modular-ugc-campaigns?hsLang=en) - [Understanding Campaigns with Ads](https://help-creators.insense.pro/understanding-campaigns-with-ads?hsLang=en) - [Getting Paid](https://help-creators.insense.pro/getting-paid?hsLang=en) - [Ratings and Badges](https://help-creators.insense.pro/ratings-and-badges?hsLang=en) - [Educational Content](https://help-creators.insense.pro/educational-content?hsLang=en) - [Creator Community Guidelines](https://help-creators.insense.pro/creator-community-guidelines?hsLang=en) - [Terms of Service](https://help-creators.insense.pro/terms-of-service?hsLang=en) [![INSENSE LOGO](https://help-creators.insense.pro/hubfs/INSENSE_LOGO-4.svg "INSENSE LOGO")](https://insense.pro) [mailto:hello@insense.pro](mailto:hello@insense.pro) Copyright © 2025, Insense Ads Inc.